I am excited. After weeks of refining and reflection on the next installment of the Earthen Ethic, it is ready. In this essay, I have stumbled upon, and absolutely essential and breakthrough distinction.
Have you often wondered about all the marketing being made about concepts such as ‘net-zero’, ‘zero-waste’ and the ‘circular economy’? Are these our way forward? I’ve been doing a lot of thinking about this. This particular installment of An Earthen Ethic tackles the concepts head on. For those of you striving towards green households and enterprises, you’ll find the reading challenging… and I hope inspiring.